October 13th, 2006
Google AdWords is both the best and worst thing that happened to Internet marketing. On the one hand, with only $5 and 5 minutes, you can start buying traffic for your website. On the other hand, with only $5 and 5 minutes, you can start buying traffic for your website. I’ve heard enough stories of someone naively setting up an AdWords account, letting it run, and discovering at the end of the month thousands of dollars charged to his credit card.
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October 10th, 2006
Dianna Huff on her MarCom Writer Blog pointed me to a great rant on copywriters who use jargon. By “jargon,” we mean sentences like, for example, “Performance metrics consistently indicate an exceptional consumer-measured response to the proliferation of our creative deliverables.” Why not just say, “We’re selling more since we started running the new ads”?
Why not, indeed! I believe there are reasons. None are very good reasons. But maybe saying what they are, laying them bare, may encourage you to avoid them. And to write well. And so without further ado, here are 5 not-so-good reasons why copywriters use jargon.
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